Collection: Serum

What is Serum and Why Does It Matter?

Understanding Serum Basics

Serum is a liquid that contains high concentrations of active ingredients. Because it targets specific skin concerns, it’s become a must-have in skincare routines. But not all serums are created equal. Some focus on hydration, while others tackle issues like aging or acne. So, choosing the right one depends on your unique needs.


Benefits of Using Serum

Using serum regularly can lead to healthier-looking skin. For example, vitamin C serums brighten dull complexions, and hyaluronic acid keeps skin hydrated. However, results vary depending on the quality of the product. That's why reading labels carefully is important. When used consistently, serum helps improve texture and tone over time.


Tips for Incorporating Serum into Your Routine

To get the most out of your serum, apply it after cleansing but before moisturizing. This allows the active ingredients to penetrate deeply into the skin. Because some serums contain sensitive ingredients, start with small amounts. If irritation occurs, adjust usage accordingly. So, by following these simple steps, you can enjoy glowing skin without any hassle.